Get clean & connected at the H&M Reboot Camp!
Do you want to be part of the cleanest, closest and most connected camp at Roskilde Festival 2012? The Reboot Camp is back and ready to provide a clean hang-out spot for you. It’s the fifth year of H&M’s FAA initiative, which aims to promote safe sex and HIV/AIDS awareness both through the messages found in the collection and through the advocacy of the organizations which benefit from the sales. By joining the Reboot Camp you help create that awareness and that’s why there’s a Fashion Against AIDS event again this year. That’s why we want you to join the fight, stay clean and rock on!
H&M Reboot Camp location

Reboot anyway you like – but do it in style!
How you want to reboot is your own choice. But be sure to get the most of it, what ever you do. Here’s a recap on some of the things to do, when you kick back from the buzz outside the H&M Reboot Camp:
- Relax with a beer, cocktail, a juice or a smoothie in the chill-out area
- Take a snooze in your FAA-designed tent
- Flash your wrist band and get clean with a nice shower at H&M Reboot Camp
- Enjoy your free daily breakfast in the restaurant
- Remove’n’reboot your clothes at the eco-friendly laundry service
- Support FAA with a visit in the style lounge
Need your thirst quenched & a place to chill? Try the Lounge Areas!
In order for a camp to become a great camp, we need one or several places where you can hang out and relax – without being thirsty of course! Like last year, we’re going to have a lounge. Here you will be able to buy juices, smoothies, juicy cocktails and much more! There will of course be a place for you to enjoy your refreshing beverage in the lounge area.
Reboot Camp Map
H&M REBOOT CAMP FAQ
Where is the camp located?
The H&M Reboot Camp is situated 300 meters from the main entrance to the Roskilde Festival area and 350 meters from the Orange Stage – see map
If you check in at the H&M Reboot Camp on Wednesday July 4th, and wish to go to the festival area, you will need to go through the East Entrance to do so. From Thursday July 5th at 5 pm and onwards, the gate located 350 meters away, will be available for use.
When does the camp open?
The gates to the H&M Reboot Camp open on July 4th at 4 pm. – see map
Where do I check-in?
If you arrive at Roskilde Festival before July 4th, check-in takes place at the official Roskilde Festival check-in zone.
If you arrive at Roskilde Festival on July 4th from 4 pm and forward you can check-in by the main entrance to the H&M Reboot Camp – see map
When do I have to leave the camp?
All activities such as bar, restaurant and Style Lounge within the H&M Reboot Camp shut down on Sunday July 8 around 6 pm, but you as a guest are allowed to stay the last night in your tent and leave on Monday morning July 9th
Can I use credit cards to pay with at the camp?
Definitely one of the most frequently asked questions! And the answer is yes you can! We would however appreciate cash rather than credit cards, as it is faster and easier for both parties. Cash is king!
Can I bring my own tent?
No, that’s not possible. The Fashion Against AIDS tents are ready when you enter the camp. Rock On!
Can I bring my own beverages to the camp?
Sure. If you want the trouble of going all the way down town to buy beers, booze and what not, then feel free. But, why not take it easy and chill in the camp by our well-assorted bar with ice cold beers and delicious drinks – or visit the juice bar, if you need a vitamin kick.
Though if you choose to bring some beers, have in mind that they are not allowed in the restaurant, bar and lounge area.
How many baths are within the camp?
The Reboot Camp has enough showers to keep you as clean and fresh as last year. Feel free to sing in the shower, you’re on your own! (almost) - see map
What about the Reboot bathrooms?
Our dedicated staff will aim to satisfy your personal expectations regarding the feel & smell of festival toilets. see map
Can I sleep beside my friends, who also stay in the H&M reboot Camp?
We cant guarantee that we’ll be able to fulfill your wish, but we’ll do our outmost to try and make it happen!


