Trend Scouts
This years new addition to the annually improving H&M Reboot Camp is the Trend Scout competition. We have had competitions run in 13 countries where H&M are located, and found the scouts that will represent their country.
From June 30 they will invade Roskilde Festival trying to take some of the best photos. They will be equipped with Sony’s compact NEX-digital camera, on their mission to catch images that appeal to them. For each day there will be a different category, day one is “Rock Look”, day two is “Chill Out Look” and on the 3rd and final day it’s “Bohemian Luxe Look”. They will need to upload just one image, that they will pick out of the bunch they took during that day, and those photos will be uploaded onto Facebook where the users will go on and vote on their favourites.
There will be prizes for the Trend Scouts that win the individual day competitions, and in addition we’ll run an overall competition to see what Trend Scout gets most votes and will be crowned H&M Reboot Camp Trend Scout and win a giftcard of 10,000 Danish kroners to H&M stores.
We hope to see many of you participating and voting away on the festive and creative images we plan to post through-out the festival!
Style Lounge
ChaChaCha makes another appearance at FAA Reboot Camp
We are thrilled to announce, that 20 hairstylers from amongst Denmarks finest hairdressers will be joining us at the Reboot Camp. There will be lots of cutting & styling going on during the 4 festival days and again this year the profit goes 100% to the Fight Against AIDS. So let your hair grow, get it cut by ChaChaCha and get the festival look that suits you!